Wholesale
68
41
A 120-person wholesale distributor, 2025 (demo).
Client
Brightwater Supplies
Firm size
120 people
Engagement
12 months
Year
2025
1
The problem
Brightwater was growing, but its cash was not. Customers paid on average 68 days after the invoice, and the overdraft carried the gap.
2
What we did
We agreed payment terms with the ten largest customers and put them in writing.
We set up a weekly credit control routine with one named person per account.
We moved invoicing to the day of delivery instead of the end of the month.
3
What changed
Customers now pay in 41 days on average. The overdraft has not been used since September.
“We stopped funding our customers with the bank's money.”
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