Creative services
58%
67%
A 40-person design agency, 2025 (demo).
Client
Kestrel Studio Group
Firm size
40 people
Engagement
12 months
Year
2025
1
The problem
Kestrel was busy, but the owners could not say which clients made money. Fixed-price projects regularly ran over without anyone noticing until the end.
2
What we did
We measured margin by client and by project every month.
We added a budget check at the halfway point of every fixed-price project.
We repriced the three services that were losing money.
3
What changed
Gross margin rose from 58% to 67% over the year, with the same team and the same clients.
“We finally know which work pays for the studio.”
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